Native iOS & Mobile Web Usability Testing & Research
URX is a San Francisco-based company that uses mobile deep linking technology to directly link related content or services between apps. Or in slightly less opaque terms, URX is a company that offers businesses a little packet of code that allows paying advertisers to embed links to their own apps into other people's apps. URX's success is thus dependent on increasing the # of times a user clicks on one of these links and is sent to a paid advertiser's product.
The founders @ URX asked our team to test their existing products and provide design recommendations to improve user engagement and satisfaction. As project lead, I coordinated a team of product designers at Tradecraft to conduct randomly sampled usability testing on URX's existing implementations, analyze user-feedback to identify areas of frustration, and suggest design modifications that help optimize the # of successful deep-links.
Conduct usability tests on three existing prototypes
Identify user pain-points
Synthesize user feedback
Design new InVision prototypes with UI modifications
Conduct usability testing on the new prototypes
Synthesize results and provide design recommendations.
1. Usability Testing
The URX team asked us to test two prototypes:
- Prototype 1: A deep-link embedded in native iOS applications.
- Prototype 2: A deep-link embedded in mobile websites.
"What do we want to learn from our usability tests?
- What do users think will happen if they click on URX deep-link?
- Do users express surprise or frustration at any point in the experience?
- Do users naturally engage with URX deep-links?