URX is a San Francisco-based company that uses mobile deep linking technology to directly link related content or services between apps. Or in slightly less opaque terms, URX is a company that offers businesses a little packet of code that allows paying advertisers to embed links to their own apps into other people's apps. URX's success is thus dependent on increasing the # of times a user clicks on one of these links and is sent to a paid advertiser's product.
The founders @ URX asked my team to test three of their existing products and provide design recommendations that might improve user engagement and satisfaction. As project lead, I coordinated a team of product designers at Tradecraft to conduct randomly sampled usability testing on URX's existing implementations, analyze user-feedback to identify areas of frustration, and suggest design modifications that help optimize the # of successful deep-links.
Project Story & Process